The company behind
Decision Formula.
We build software for the people who own data products in large organizations.
You own the data product. Meet the analyst you never had.
Decision Formula knows where data products go wrong, from decades of real project experience. It pulls together what is scattered across people, documents and systems into one definition, and shows you what is still missing.
Built for data product owners. Used by enterprise data teams.
We kept watching the same data products go wrong in the same places.
Between us we have spent more than forty years in enterprise data and analytics, working with organizations such as Procter & Gamble, Coca-Cola, Mondelez, Mars, Randstad and ING. In large companies everywhere, data products rarely fail because the team cannot build them. They fail because nobody pulled the definition together before the build started, and the questions that mattered got asked too late.
We built Decision Formula to be the analyst who does that work, so the owner does not have to.