Latend is the company behind Decision Formula. This is where it came from.
Building and running data systems for large organizations, we kept seeing the same pattern.
The definition lived in meetings, documents and people’s heads, and the gaps surfaced halfway through delivery. Someone was always in the middle, pulling it together by hand.
We built Decision Formula to do that work.
It is the only product we make.
Twenty-plus years in enterprise data and analytics, on the business side and the delivery side, in organizations where a data product had to work for thousands of people.
Leads strategy, product direction, and external growth. Focused on what the product should be and who it is for.
Procter & Gamble Coca-Cola Mondelez Johnson & Johnson Randstad
Leads execution and operations. Focused on building scalable systems and ensuring consistent delivery.
Coca-Cola MARS Bacardi Reckitt ING Group
Latend is latent with a d. Latent as in latent space, the layer in AI where patterns exist before they are made explicit.
The d stands for the three things the company is about: data, discovery and decisions.